July 6, 2022


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The Obamas are leaving Spotify

Barack and Michelle Obama are ending their unique podcast cope with Spotify.

The previous First Couple at the moment are in talks with different audio distributors concerning a deal value tens of thousands and thousands of {dollars}, based on Bloomberg. Amongst the bidders is Amazon’s Audible and iHeartMedia.

Spotify was concerned in negotiations however selected to not make a proposal for the rights to new Obama-led materials. This was seemingly because of the nature of the recent deal: the Obamas are reportedly looking for to make a number of exhibits and have them launched on a number of platforms concurrently.

This does not precisely work for Spotify, given their historical past of unique offers, like a sure $100 million partnership with podcaster Joe Rogan, who brought about a slew of controversy earlier this yr.

The partnership between Spotify and Larger Floor, the Obamas’ media firm, was introduced in 2019, with the pair set to develop, produce, and voice podcasts for the platform. This included The Michelle Obama Podcast, which was Spotify’s high podcast of summer time 2020, with thousands and thousands streaming the previous First Woman having conversations with mates and family members about relationships.

Their high-profile deal will come to an in depth by the tip of 2022, with a closing collection from Larger Floor set to be launched round then.

The Obamas are additionally within the midst of a serious artistic partnership with Netflix, so within the interim, we can’t should go very far for his or her content material.

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