“Should you discover a squirter marry her.”
That is the tweet at present taking up Twitter, with shocked reactions within the replies and quotes tweets asking, “What on the earth is occurring?”
The tweet wasn’t by chance despatched by a politician or a hacked firm’s account.
It was tweeted by RadioShack… on objective.
However why would RadioShack tweet such a factor? It is easy: RadioShack is a cryptocurrency firm now.
That is proper. RadioShack has pivoted to the blockchain and launched its personal crypto change referred to as Radio Shack Swap. The corporate even has its personal token referred to as $RADIO, at present buying and selling at round a penny. (The crypto crash appears to have knocked it down by two-thirds of its pre-crash worth.)
If you visit RadioShack’s website proper now, you will see that it nonetheless does promote some digital odds-and-ends. However, entrance and middle on the primary web page is the RadioShack cryptocurrency platform.
In an effort to enchantment to the libertarian-leaning crypto “degens,” (crypto slang for “degenerates,” which some crypto advocates seek advice from themselves as) the 100-year-old electronics retailer has additionally pivoted to posting “edgy” content material on Twitter. And whereas the since-deleted “squirter” tweet could also be its greatest attention-grabbing success to date, it isn’t the primary time the account’s gone viral because of the shock worth of seeing your dad’s go-to outlet for previous ham radio spare elements slum it up on-line with some tweet-then-delete edgelord humor.
“who else excessive af rn” tweeted the @RadioShack account on June 16.
“Taking the second half of an edible after feeling nothing from the first half is always a bad idea. This chocolate bar got me out here fighting for my life,” it posted on June 28.
“This guy fucks,” @RadioShack replied to a user who posted a photo of their old RadioShack “Battery Club” card.
“congrats on the landing of your new giant metal cock elon” the account sent as a reply to Elon Musk on June 17.
RadioShack’s transfer out of your grandpa’s digital retailer to its present incarnation as a cryptocurrency pumper occurred after the corporate was purchased out by Retail Ecommerce Ventures (REV) in 2020. This was after a tumultuous interval for the corporate, throughout which it closed a slew of shops and filed for chapter. When REV bought the corporate, RadioShack had simply 400 bodily retail areas, down from its peak of seven,300.
REV is owned by Tai Lopez, who YouTubers know because the web advertising and marketing man that has lengthy crammed the platform with pre-roll video adverts selling “get wealthy fast” schemes. Maybe his most well-known YouTube video commercial is “Right here in My Storage,” which options Lopez exhibiting off his Lamborghini. It at present has greater than 71 million video views.
This is not Lopez’s first endeavor within the crypto area. He launched his personal line of NFTs earlier this 12 months, which was rapidly labeled a rip-off by critics who claimed that Lopez “siphons out the funds” as quickly as a person would mint an NFT.
If REV is profitable in its crypto imaginative and prescient for a relaunched RadioShack, maybe we’ll see different firms make the pivot, too. Over time, Lopez’s REV has acquired a lot of legacy manufacturers, which embody Modell’s Sporting Items, Dressbarn, Linens ‘n Issues, and Pier1.
Wicker Basket Coin, anybody?
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