July 6, 2022


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Instagram Reels are testing out Templates

Instagram is testing a brand new software to make creating Reels even simpler.

In keeping with Enterprise Insider, the platform is permitting a small group of creators to check Templates, which permit individuals to make use of the identical format as different movies for their very own Reels.

“We’re at all times engaged on new methods to make Reels easier to create. We’re testing the flexibility so that you can make a reel utilizing an present Template from one other reel,” a Meta spokesperson instructed TechCrunch in an e mail. Instagram didn’t instantly reply to a request for remark from Mashable.

Advertising and marketing supervisor and influencer Josephine Hill tried out the function in March, according to a screenshot she posted on Twitter.

“One factor that I have been on the lookout for, notably with Instagram Reels, was one thing that resembles TikTok’s audio sync the place the clips line up completely to the beat of the music,” Hill instructed Enterprise Insider. Templates appear to just do that.

It looks exactly like you think it would: Instagram presets times that go along with a song or another trend on the app, and users can plug in their own photos or videos to match.

This is just one of the many examples of Instagram copying features that are already on TikTok — the latter platform has TikTok Templates, which lets individuals put their images right into a preset format. Instagram Templates appear to be fairly comparable.

It’s doubtless one other try to get customers to maneuver off of TikTok and onto Reels, the Verge reported. It comes a yr after Instagram stated it will demote Reels with TikTok watermarks to attempt to cease TikTok reposts.

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