July 5, 2022


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Apparently probably the most trusted model in Malaysia is… Tealive?

Tealive is seemingly probably the most trusted model in Malaysia.

That is in keeping with 8,000 folks surveyed within the Southeast Asia area. The survey, commissioned by Reader’s Digest, was carried out independently throughout 5 regional markets.

Launched in 2017, the Malaysian beverage supplier is common for serving boba. It at present has 750 retailers within the UK, Australia, Brunei, Myanmar, Cambodia, Vietnam, the Philippines, and sure, its dwelling nation. This made it the outright winner within the bubble tea class for the Asia Reader’s Digest Most Trusted Model award.

Curiously, it additionally topped the record over different Malaysian manufacturers, main Loob Holding Sdn Bhd founder and CEO Bryan Bathroom to obtain the Platinum Award from the U.S. household journal.

Bryan Bathroom, the CEO of Tealive (left) is instrumental in creating the bubble tea craze in Southeast Asia. IMAGE: Tealive.

“That is one award by which one doesn’t apply for however is chosen by customers within the survey. We’re humbled to be taught the outcomes confirmed Tealive had an overwhelmingly larger rating than the closest competitor,” Bryan mentioned.

“We are going to proceed to do what we’ve been doing: At all times developing with new concepts and modern methods to satisfy buyer wants and wishes. We are going to keep true to our model promise of ‘At all times Extra Than Tea’ to please our tea-lovers all over the place,” he mentioned, including that Tealive had beforehand bagged awards for advertising and marketing, e-commerce, expertise administration, and for halal compliance.

“That is testimony that Malaysians can create world-class merchandise which is why we’re a model that’s ‘Born in Malaysia, Raised for the World’. This honor has motivated us to innovate extra to win each urge for food with our intensive menu,” he mentioned.

A Malaysian Tealive outlet. IMAGE: Principal Place Mall.

In case you are questioning, the Asia Reader’s Digest Most Trusted Model award is predicated on its “Trusted Manufacturers Survey” which is an audited survey carried out by unbiased advertising and marketing analysis firm, Catalyst Analysis.

The survey has a “long-established popularity because the premier measure of brand name belief in Malaysia and worldwide”.

Among the many 8,000 folks surveyed embrace people throughout Malaysia, Singapore, the Philippines, Hong Kong, and Taiwan.

Respondents needed to title the model they belief above all others after which price the model in keeping with the six attributes of trustworthiness and credibility, high quality, worth, understanding buyer wants, innovation, and social duty.

Individuals are additionally studying these bubble tea-related tales:

S’pore anti-vaxxers boycott bubble tea chain for ‘discriminatory’ promotion

Singaporean nurse will get jailed for breaking quarantine to get bubble tea

Easy methods to make your individual boba with simply 5 family elements

From lengthy queues to ridiculous costs on Carousell by scalpers, Singapore’s love for bubble tea is surprising

Observe Mashable SEA on Fb, Twitter, Instagram, YouTube, and Telegram.


Cowl picture sourced from Aiman Abdullah and Principal Place Mall.